I'd like to put in my two cents on Holy Cow (as a Holy Cow enjoyer); one thing I've noticed and quite enjoy is that when you do cards with punny or otherwise sillier names in non-joke sets, they tend to have more serious art, which feels like the difference people are missing between these types of card and actual "joke cards." The example that comes to mind is Get Lost, which despite a similarly silly name as Holy Cow I've never seen anyone complaining about. (Being a very good removal spell also helps people take it seriously, I'm sure!)

That’s an interesting take. An Un-set Holy Cow would have been far less serious in its art.

Is Get Lost a big bend for white?

It’s a little bit of a bend for destroying planeswalkers, but not a huge bend.

To build on the story of War of the Spark, will Signature Spellbook: Fblthp be released shortly after?

It will be in stores two weeks later, provided, of course, that the product doesn’t get lost.

This may get lost in the tons of question marks you receive, however you asked how an underwater world might show land types. There are plenty of empty sea beds/plateaus (plains), kelp forests or coral reefs (forests), Mountains/underwater volcanos (mountains), and brine pools or deepsea trenches (swamps)

Waterworld implies mostly on top of the water. Underwater world has different problems.

(Not intended as a question or an mean insult, just passing along a narrative criticism/complaint on another forum that felt like it had a (blunt) point to it. The "one voice in a sea of many" re: R&D def seems to get lost on the blog.) "He needs to stop talking about tales where he is the lone hero battling against the rest of R&D to prove something work and is great, and how he finally overcomes this to save the game. It's a bit tiresome and really creates the image that Mark is Magic."

I’ve talked about this many times. One of my jobs as the chief communicator for Magic is to get as many people as possible to listen to what I have to say. I do not serve my role if no one listens. A key to doing this is to be entertaining. Yes, I’m also trying to be informative but that matters not if no one is paying attention. The key to being entertaining is to present things in the form of stories. It’s a time-tested means of holding the interest of humans. Stories have to have a narrative. There needs to be conflict. Now, that conflict at times is others not seeing what I see. That’s not the only conflict. Sometimes I have a daunting problem. Sometimes I have a restriction I have to work with. Sometimes outside forces are working against all of R&D. Sometimes I’m the conflict and I learn I’m wrong. All of these are stories I’ve told time and again. This year I will write my seven hundredth article, three hundredth podcast, one thousandth comic (okay, that one already happened) and my fifty thousandth answer on my blog. I have a giant amount of content to fill. The “fighting to prove I’m right against all odds” is a compelling story and I’ll use it when it works (and is true). But that is not the only story I’m telling. I make it a point to credit people when they are the one who’s done something. I’ve told many stories where I was wrong. I stress time and again how important the collaborative process is. If all you take away from what I say and write is “Mark thinks he’s Magic” I would argue you’re selectively choosing what to listen to.

I just want to make sure that this doesn't get lost under the pile of questions you get daily, so sorry if it is repetitive! Would Boomerang-Touch work as a blue combat keyword? At first, I thought there might be power level issues, but it's not as strong as Deathtouch in most cases, it fits into Blue's already existent strategy, doesn't violate the color pie, and opens up a lot of cool designs which I will leave you to imagine.

I have to think about this. Interesting idea.

Somewhere in the questions (they're a lot, so I'm starting to get lost), you said blue had no discard. I'm pretty sure Frightful Delusion falls into the "we're trying but we haven't decided anything yet" area, but don't tell me you've abandoned the idea of blue having discard. I'm still waiting for a blue Unhinge.

Every once in a blue moon, pun always intended, blue gets a little bit of discard but it’s not something we want blue doing much of.