Some thoughts on "Holy Cow":I don't think it's specifically an issue with Holy Cow in a vacuum.Instead, it's more about the massive increase in proliferation of "meme cards" and "joke cards", cards that make references to real life idioms, seek to break the 4th wall in some way, make puns or jokes that pander to everyone, naming cards after a ubiquitous a turn of phrase in pop culture, etc.Sometimes it's cute and whimsical but when it misses, it can feel pretty cringe. I don't want my favorite game to have a bunch of cringe references which becomes a possibility when Magic makes dozens of "joke cards". It also makes the Magic world and universe feel less bespoke and more like a series of existing references.

For what it's worth, I think the Holy Cow reference would have been funnier if it weren't so obvious (i.e. design the card as is with the same art but name it something different).

Years ago, I made this card:

I love puns, so much so that I wove this one into the story (this was the Weatherlight Saga that Michael and I created). Very, very few players got it. (The pun is “squeeze toy”, the squeezable rubber toy that makes noise when you squeeze it, like you would give a dog.) Every time I explain this, I get more people say, “I never got that.”I have nothing against the subtle joke now and then (and there are some pretty subtle jokes in the Un-sets), but I would rather do jokes that the majority of players get. If the trade of is some people roll their eyes and say “that’s not my style of humor”, but many others laugh and enjoy it, I’ll gladly take that. A joke more people get is “funnier” in the aggregate.

What are the chances of a third article in the "Un-Seen" series?

I’m running out of material but I might have enough to squeeze out one more article (maybe).